I. Why advertise in 3D?
Glasses-free real 3D is the most highly effective media in the advertising industry today.
When placed in shopping centers, in-store, above or along escalators or areas with high pedestrian traffic, these groundbreaking images can, quite literally, make people stop and stare!
II. Why choose Progeny3D?
Progeny3D is an advanced imaging company that provides the content behind glasses-free 3D commercial displays.
Through use of the latest technology, Progeny is able to create real 3D advertising: customizable 3D environments that display products through highlighted interactive experiences, using innovative multimedia presentations.
With our forward-thinking and fresh ideas, Progeny can make your product jump out of the box. This new approach will help you to:
BOOST your product sales
MARKET your new product with a unique strategy
ENGAGE and hold your visitors` attention
III. How do you work?
New 3D Displays and media are making 3D glasses obsolete.
The third dimension of an object can now thoroughly be shown, using the slanted Multi-view lenticular lens in new high-resolution flat panel displays.
These displays show full brightness, full contrast and true color representation that have made 3D glasses obsolete.
Now, more than one viewer at the time can view the 3D content!
IV: Is this good for marketing?
The positive effect of a 3D presentation on customer purchase intent has been studied.
The results of an independent study involving 500 business students show a marked preference and heightened purchase intent (Up to 16%)
For products marketed with a 3D interactive presentation.
3D has incredible staying power, more recent studies revealed some amazing facts about advertising in 3D:
- In a side-by-side comparison, people preferred the advertisement in 3D two and half times more than 2D advertisement.
- In the same report, two times more people felt the advertisement looked better in 3D.
- In a similar study, participants were presented a DVD with a 3D cover and one without one. Participants were willing to pay 16% more for the DVD with a 3D cover.
- In another related study, participants were presented with two notebooks, one with a cover in 3D and one without. The graph below shows how the 3D notebook was favored in all categories.
V: You talk about a WOW factor. What is it?
While 2D images are struggling to overcome the short attention span of the today’s consumer, you can, as an early adopter, hire this technology to increase the visibility of your merchandise or product.
3D allows you to expand your creative horizons with movement, depth and animation. These mediums of advertising have proven themselves by delivering more bang for every dollar spent, increasing your bottom line.
A 3D presentation goes as far as possible. It virtually puts your product right into your customers' hands. They come away with this experience with a very powerful mental picture that will drive them to get the real thing!
